๐ฆ๐ฃ๐ฅ๐๐ก๐ ๐ฎ๐ฌ๐ฎ๐ญ ๐ข๐๐๐๐๐๐๐๐๐ฌ ๐๐๐ก๐๐๐๐๐๐/๐๐ข๐ข๐๐๐ก๐ ๐๐ข๐ฅ๐ช๐๐ฅ๐ ๐ง๐ข ๐ฆ๐ฃ๐ฅ๐๐ก๐ ๐ฎ๐ฌ๐ฎ๐ฎ ๐ฆ๐ง๐ฅ๐๐ช๐๐๐ฅ๐ฅ๐ฌ ๐ ๐จ๐ฆ๐๐ ๐๐๐ฆ๐ง๐๐ฉ๐๐
Hello friends. A lot has happened since we last corresponded, asking for your feedback about Spring 2021. We heard you, and are tremendously grateful for all of your thoughtful comments and incredible kindness.
๐ ๐ฎ๐ป๐ ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ๐ ๐ต๐ฎ๐๐ฒ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ ๐๐ต๐ถ๐ ๐ฑ๐ถ๐ณ๐ณ๐ถ๐ฐ๐๐น๐ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป. Strawberry has a responsibility to protect the health and safety of festival attendees, staff, vendors, performers, and local residents, as well as our civic responsibility to help stop the spread of COVID-19. The CDC categorizes festivals as posing a high risk of community transmission and there is currently a state mandate in place that festivals cannot take place. Federal officials have recently stated that the timeline for widespread vaccination is late July and a return to normal activity is anticipated sometime before Christmas. Therefore, we feel our best path forward is to spend this time cultivating a truly authentic Strawberry experience, for 2022.
๐ข๐๐ฟ ๐บ๐ถ๐๐๐ถ๐ผ๐ป ๐ถ๐ ๐๐ผ ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ฟ๐๐ฒ ๐ผ๐๐ฟ ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎ๐ป๐ฎ ๐บ๐๐๐ถ๐ฐ ๐ฐ๐ฎ๐บ๐ฝ๐ถ๐ป๐ด ๐ณ๐ฒ๐๐๐ถ๐๐ฎ๐น ๐ฐ๐๐น๐๐๐ฟ๐ฒ. In careful consideration of your feedback, we have become confident that it will not be the real deal until we all feel safe being there. To feel like Strawberry, it is essential that kids, elders, and everyone in between are able to play, sing, dance, eat, drink, laugh, and love (occasionally with wild abandon). We will only endeavor to produce events that meet the Strawberry standard of quality, and will not try to replace that with something else.
๐ง๐ถ๐ฐ๐ธ๐ฒ๐๐ ๐๐ผ ๐๐ต๐ฒ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐ด ๐ฎ๐ฌ๐ฎ๐ฌ ๐ฆ๐๐ฟ๐ฎ๐๐ฏ๐ฒ๐ฟ๐ฟ๐ ๐ ๐๐๐ถ๐ฐ ๐๐ฒ๐๐๐ถ๐๐ฎ๐น ๐ต๐ฎ๐๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฎ๐น๐๐ฒ ๐๐ต๐ฎ๐ป ๐ฒ๐๐ฒ๐ฟ. We understand that some Spring 2020 ticket holders will not be able to attend next year, and others still will not be able to attend at all, so we have revised our ticket policy accordingly.
โข Spring 2020 tickets will hold the value of their product description for the ticket holderโs choice of the next four festivals, at the Nevada County Fairgrounds. In other words, a 4-Day Camping ticket to Spring 2020, will be good for a 4-Day Camping to the Spring 2022, 2023, 2024, or 2025 Strawberry Music Festival, regardless of the price at that time. With this option, customers will be able to keep their collectible 2020 pandemic ticket and new tickets will be issued. More instructions, about how to exchange for another festival, are to follow.
โข Tickets to the Spring 2022 Festival will go on sale, at a whole new price level, on Monday, November 1st 2021.
โข Some of our supporters have expressed an interest in donating money and/or tickets back to the cause. Your tax deductible donation can now be made to Rock In Roadโs Strawberry Preserve Fund which will be used to support the value of all Spring 2020 tickets, and the ticket holder community in general. https://strawberrymusic.com/community/rock-in-road/
โข Upon the conclusion of the next festival, priority will be given to refunding tickets that are still unused. Strawberry is currently unable to offer refunds at large.
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐ถ๐ป๐๐ฒ๐๐๐ฒ๐ฑ ๐ถ๐ป ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ฟ๐๐ถ๐ป๐ด ๐ผ๐๐ฟ ๐๐ผ๐น๐ธ/๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎ๐ป๐ฎ ๐บ๐๐๐ถ๐ฐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐๐ฎ๐ ๐ผ๐ณ ๐น๐ถ๐ณ๐ฒ. There are few who have escaped the impact of this deadly virus, and we are all sharing in this burden together. It is more important than ever that we live our core values, especially in business. Performers are facing incredible challenges in routing and building a financially solvent tour, while staying healthy and safe. You may recall that, at the onset of the pandemic, Strawberry paid full deposits to our performers. This gave them, and their team, some sense of stability, at a time of total turmoil. In return, many of them have renewed their commitment and enthusiasm for a return to the Strawberry stage, so you can expect the lineup to be largely the same for 2022. Our continued collaboration with the non-profit, Rock In Road, furthers their mission to enhance and extend The Strawberry Way. We also plan to support the Nevada County Fairgrounds with an additional Brush Crew weekend in 2021. Strawberry continues to work with all of its community partners to ensure that we can come back better than ever, together, in 2022.
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ ๐๐ผ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ฒ๐ฝ๐ถ๐ฐ ๐ด๐ฎ๐๐ต๐ฒ๐ฟ๐ถ๐ป๐ด ๐ผ๐ณ ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ๐, ๐ณ๐ฎ๐บ๐ถ๐น๐, ๐ฎ๐ป๐ฑ ๐บ๐๐๐ถ๐ฐ ๐น๐ผ๐๐ฒ๐ฟ๐. The reason we are able to look forward with such enthusiasm is because of your support. While this pandemic is unlike any challenge we have faced before, we feel that Strawberry is uniquely poised to survive, and even thrive, because of our past experience, and because we are a tightly knit, multi-generational community. Strawberry truly is YOUR festival and will be worth the wait. Together, we can turn these lemons into delicious Strawberry lemonade.
We cannot wait to get back to the business of making festival. Please stay tuned for more news and we hope to see you there in 2022!