𝗦𝗣𝗥𝗜𝗡𝗚 𝟮𝟬𝟮𝟭 𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟𝗟𝗬 𝗖𝗔𝗡𝗖𝗘𝗟𝗟𝗘𝗗/𝗟𝗢𝗢𝗞𝗜𝗡𝗚 𝗙𝗢𝗥𝗪𝗔𝗥𝗗 𝗧𝗢 𝗦𝗣𝗥𝗜𝗡𝗚 𝟮𝟬𝟮𝟮 𝗦𝗧𝗥𝗔𝗪𝗕𝗘𝗥𝗥𝗬 𝗠𝗨𝗦𝗜𝗖 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟
Hello friends. A lot has happened since we last corresponded, asking for your feedback about Spring 2021. We heard you, and are tremendously grateful for all of your thoughtful comments and incredible kindness.
𝗠𝗮𝗻𝘆 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝗵𝗮𝘃𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗵𝗶𝘀 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻. Strawberry has a responsibility to protect the health and safety of festival attendees, staff, vendors, performers, and local residents, as well as our civic responsibility to help stop the spread of COVID-19. The CDC categorizes festivals as posing a high risk of community transmission and there is currently a state mandate in place that festivals cannot take place. Federal officials have recently stated that the timeline for widespread vaccination is late July and a return to normal activity is anticipated sometime before Christmas. Therefore, we feel our best path forward is to spend this time cultivating a truly authentic Strawberry experience, for 2022.
𝗢𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗼 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝗼𝘂𝗿 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝗮 𝗺𝘂𝘀𝗶𝗰 𝗰𝗮𝗺𝗽𝗶𝗻𝗴 𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗰𝘂𝗹𝘁𝘂𝗿𝗲. In careful consideration of your feedback, we have become confident that it will not be the real deal until we all feel safe being there. To feel like Strawberry, it is essential that kids, elders, and everyone in between are able to play, sing, dance, eat, drink, laugh, and love (occasionally with wild abandon). We will only endeavor to produce events that meet the Strawberry standard of quality, and will not try to replace that with something else.
𝗧𝗶𝗰𝗸𝗲𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗦𝗽𝗿𝗶𝗻𝗴 𝟮𝟬𝟮𝟬 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗠𝘂𝘀𝗶𝗰 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗵𝗮𝘃𝗲 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. We understand that some Spring 2020 ticket holders will not be able to attend next year, and others still will not be able to attend at all, so we have revised our ticket policy accordingly.
• Spring 2020 tickets will hold the value of their product description for the ticket holder’s choice of the next four festivals, at the Nevada County Fairgrounds. In other words, a 4-Day Camping ticket to Spring 2020, will be good for a 4-Day Camping to the Spring 2022, 2023, 2024, or 2025 Strawberry Music Festival, regardless of the price at that time. With this option, customers will be able to keep their collectible 2020 pandemic ticket and new tickets will be issued. More instructions, about how to exchange for another festival, are to follow.
• Tickets to the Spring 2022 Festival will go on sale, at a whole new price level, on Monday, November 1st 2021.
• Some of our supporters have expressed an interest in donating money and/or tickets back to the cause. Your tax deductible donation can now be made to Rock In Road’s Strawberry Preserve Fund which will be used to support the value of all Spring 2020 tickets, and the ticket holder community in general. https://strawberrymusic.com/community/rock-in-road/
• Upon the conclusion of the next festival, priority will be given to refunding tickets that are still unused. Strawberry is currently unable to offer refunds at large.
𝗪𝗲 𝗮𝗿𝗲 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝗼𝘂𝗿 𝗙𝗼𝗹𝗸/𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝗮 𝗺𝘂𝘀𝗶𝗰 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝗮𝗻𝗱 𝘄𝗮𝘆 𝗼𝗳 𝗹𝗶𝗳𝗲. There are few who have escaped the impact of this deadly virus, and we are all sharing in this burden together. It is more important than ever that we live our core values, especially in business. Performers are facing incredible challenges in routing and building a financially solvent tour, while staying healthy and safe. You may recall that, at the onset of the pandemic, Strawberry paid full deposits to our performers. This gave them, and their team, some sense of stability, at a time of total turmoil. In return, many of them have renewed their commitment and enthusiasm for a return to the Strawberry stage, so you can expect the lineup to be largely the same for 2022. Our continued collaboration with the non-profit, Rock In Road, furthers their mission to enhance and extend The Strawberry Way. We also plan to support the Nevada County Fairgrounds with an additional Brush Crew weekend in 2021. Strawberry continues to work with all of its community partners to ensure that we can come back better than ever, together, in 2022.
𝗪𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗽𝗶𝗰 𝗴𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 𝗼𝗳 𝗳𝗿𝗶𝗲𝗻𝗱𝘀, 𝗳𝗮𝗺𝗶𝗹𝘆, 𝗮𝗻𝗱 𝗺𝘂𝘀𝗶𝗰 𝗹𝗼𝘃𝗲𝗿𝘀. The reason we are able to look forward with such enthusiasm is because of your support. While this pandemic is unlike any challenge we have faced before, we feel that Strawberry is uniquely poised to survive, and even thrive, because of our past experience, and because we are a tightly knit, multi-generational community. Strawberry truly is YOUR festival and will be worth the wait. Together, we can turn these lemons into delicious Strawberry lemonade.
We cannot wait to get back to the business of making festival. Please stay tuned for more news and we hope to see you there in 2022!